INTRODUCTION TO TV-TWO PROTOCOL : Tokenized Video Entertainment

Good day everyone,i would be introducing you all to this interesting platform called TV-TWO PROTOCOL. Deploying off-chain signature patterns and state channel technology to scale the Ethereum Blockchain for tokenized video entertainment.This a very good platform due to the potentials it renders to the community at large.Today i would be writing on the following;

• WHAT IS TV-TWO PROTOCOL?
• TV-TWO PROTOCOL AIM
• TV-TWO PROTOCOL USAGE SCENARIO

WHAT IS TV-TWO PROTOCOL?

 A content discovery channel for Smart TVs and mobile phones that personalizes an infinite video stream with the help of Machine Learning.TV-TWO offers regular consumers of broadcast television an easy way to transition into a world with a personalized video stream

TV-TWO Smart TV App

• While watching broadcast television through TV-TWO, users can start a personalized video stream offering premium content at no subscription costs
• The video stream acts as an additional channel and can be opened by pressing Enter on the remote control
• Based on in-stream behavior, preferences in linear TV, surveys and other data, a supervised learning algorithm selects suitable videos from a broad selection of high quality content
• The following video categories exist: Movies, Music, News and Politics, Travel and Nature, Food and Beverages, Fashion and Beauty, Sports, Cars, Technology, Gaming, and Education.

BLOCKCHAIN

 The technology to orchestrate the new ecosystem, with direct interactions between users, advertisers and content producers.TV networks and broadcasters exploit their position as middlemen.They encourage direct interactions between consumers, content providers and advertisers.

Consumers

• Get to use a platform that blends linear TV with a personalized video stream curated by a supervised learning algorithm, enabling more organic content variety and relevance without having to pay a monthly subscription fee
• Experience the freedom to skip videos and ads as well as the chance to select ad frequency
• Receive rewards for watching relevant sponsored messages as well as sharing anonymous data with advertisers through the TTV

Content Providers

• Receive the chance to generate reach on television sets without having to sign a contract with a TV network, giving small creators that focus on quality videos an equal share of voice as determined by watch statistics instead of clicks
• Get full transparency on watch statistics for their videos without having to trust a single centralized platform
• Can refinance their content more easily by profiting from high media spends that go towards TV

Advertisers

• Receive targeting and attribution features as well as the automated media booking on TV that they know from digital advertising
• Get per user reporting on ad engagement and organic video context without falling victim to fraud or non-transparent KPI reporting
• Can address users on the basis of their first-party data without having to hand over data to TV-TWO or a third-party 

The combination of Smart Contracts and State Channel Technology build a trustless and scalable solution.

 At the same time, tech giants like Google, Facebook, Amazon and Netflix are looking to build their walled garden around the television ecosystem, eager to acquire more power through data and access to consumers. TV-TWO offers the community a solution in form of an Open Platform for those who are curious about cutting the cord. This includes: 

 First, an application for Connected TVs that blends traditional television with a personalized video stream offering premium content at no subscription costs. The video stream can always be opened with just one click of a button. 

Second, the Token for Television (TTV), an ERC20 token that administers the exchanged value between consumers, content providers and advertisers. 

They propose a new ecosystem, where the trustless nature of the Ethereum blockchain makes it possible for market participants to interact directly without having to rely on middlemen. Consumers get to watch curated videos while receiving TTV for choosing to see sponsored messages from advertisers. Content creators are rewarded by users with TTV for their quality productions. The Token for Television will be offered to the community in a crowdsale .

AIM

 They aim to establish a direct relationship between consumers, content providers and advertisers . The individual players are empowered to pursue direct interactions on the blockchain, decentralizing the ecosystem as well as disarming oligopolistic TV networks, broadcast providers and tech giants, as they are actively hindering open innovation. They validate their claim that TV networks are organized as oligopolies. Based on learnings from the programmatic advertising space that is plagued with fraud, limited viewability and brand safety issues, we will leapfrog TV ahead by building transparency right into the core of the model. 

TV-TWO PROTOCOL USAGE SCENARIO

 Today, Smart TV owners use the Live TV application to watch the broadcast signal on their television. TV-TWO serves as a substitute for the Live TV application by offering a gateway to traditional TV. Users can watch the standard broadcast signal through TV-TWO and experience an extra channel tailored to their interests beyond the traditional offering. A log-in or tedious activation is not required. Upon the start of the app, a short logo lead-in is displayed. 

Once the user is bored with the TV content, wants to skip a commercial or simply prefers the TV-TWO offering, pressing Enter on the remote control leads to the second layer of the application - the individualized video stream, blending organic and ad content. If the user would like to return to the broadcast signal, simply pressing Enter performs the task. 

THANKS FOR READING 

To know more about this interesting platform;

visit the website: https://tv-two.com/#start

join the telegram group: https://t.me/tvtwocom

my bitcointalk link: http://bitcointalk.org/index.php?action=profile;u=1070043

whitepaper link: https://tv-two.com/TV_Whitepaper.pdf 

ANN/BOUNTY THREAD LINK: https://bitcointalk.org/index.php?topic=2617590.0