Within high street stores such as New Look and H&M, there are several successful companies who sell mainly via catalogue or online. JoJo, maman, Bebe and Isabella Oliver offer more upmarket ranges with a high design element to cater for the more mature and more affluent mother to be. These mothers will also want to keep a youthful appear-
ance consistent with their young children so there are other market opportunities for post-natal ranges. Further details about the role of the family in purchasing behaviour.
