It's going to be hard to prove credentials in the future as these can be faked and why seek consult to a professional when AI chatbots can give answers directly? I think building some proof of trainings matters because no matter how many times I tell people I can do psychotherapy, I still need a license and proof of training certificate to practice it by law. AI therapists can't do that, for now anyway.

I have doubts about selling the independent journalism angle because that in itself can be a marketing strategy to sell media. Sure, they don't take ad-money but people don't readily get access to a company's books and track how money flows in and out that funds their operations. Is the money donated or those subscription payments really from individual or corporations? probably telling the truth or probably selling a story, just my skepticism doing its thing here.