Influencer Market Disintermediation with Blockchain
Listed in Forbes as one of the top 10 new blockchain startups to track in 2018, PATRON, has a compelling business case where a blockchain based influencer marketing platform they are building aims to disrupt the current inefficient ecosystem.
Influencer marketing is a rapidly developing marketing tactic that brands adopt to reach a global audience with rapidly shifting tastes. In the current ecosystem, marketing agencies may command up to 40% in fees to match up brands to targeted influencers.
The PATRON platform powered by Smart Contracts running on the Ethereum blockchain will enable brands and influencers to directly connect to speed up marketing campaigns and at lower costs to brands and at better and quicker returns to influencers. Their value proposition has attracted lots of investor attention and has resulted in a successful USD 10 million ICO haul.
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