AR + Geolocation App for Limited Shoe Drops
Nike has amped up the hype to retail its limited edition sneaker merch with the Nike SNKRS app. The app was developed partially to overcome the issue of auto-buying bots that were able to buy or reserve sneakers faster than any human who attempted to enter his / her personal details and credit card information in seconds.
Nike got around this issue by incorporating Augmented Reality. The use of AR in the app requires a physical interaction by the human buyer for deals that are specific to a particular geo-location.
Video & images from Nike
https://www.nike.com/us/en_us/c/app/snkrs?ref=steemhunt
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