Every musician have different aims. Some of them want to make music for just them and their family members alone and some of them want to make global music that every part of the world can listen and relate to. I think that’s why some artistes feel lackadaisical towards their music career while some take it seriously like their life depends on it.
Well, the popularity of your music depends on your art of music promotion. Music promotion is an act or art of spreading music, creating awareness and organizing publicity about music through the help of radio, google advertisements or use of social networks like Instagram, TikTok and other social networks to fans and every other person who can listen and relate to music.
I’m sure we all wonder why artistes run music promotion? I feel this is basically about business. Music promotion is basically to spread the awareness of the song and also to generate streams which is converted to money. This is why we see that artistes celebrate the number of streams they have because the more their streams, the more the money.
Let me share a few good songs to you that didn’t go viral because the artistes either lack the funds to run a proper music promotion or they do not know the things they can benefit from music promotion.
Just listen to this amazing Afro pop music. Truly, this song has quite a number of views but the music promotion wasn’t enough. I really can’t say the reason why there was no much music promotion but this kind of song deserves a higher promotion and a higher number of streams.
Will you believe that there are so many songs that are not even as interesting as this but they went viral so fast because of how they promoted the song.
I think I now see the reason why some artistes spend a ridiculous amount of money on music promotion.
Let’s talk about types of music promotions.
Social media influencers
The impact that social media influencers have on people should never be underestimated. Since they have lot of followers on social networks, they can easily share and spread the music by working with some TikTok activations, Instagram advertisements, Facebook and some other socials.
Google advertisement
Have you ever taken note of the kind of advertisements that you see online? Sometimes when streaming a song or watching a video on YouTube, they will play another music as a form of advertisement. That’s the Google advertisement I’m talking about.
Music platforms advertisements
That’s possible as well. Sometimes after streaming a song, instead of moving to the next song, there will be an advertisement of a song which will be played for about thirty seconds or more before moving unto the next song.
All these works cannot be done by the artsite alone. There has to be a music promoter who is good with all of these things which can help to make the song go viral.
At the end, an artiste cannot do it all alone. He or she needs a team to make all of these work.