L-Pesa is a mobile first solution, predicted on the use of mobile phones. The current penetration of mobile technology
is very high and growing. L-Pesa works on both smartphones and features phones.
L-Pesa relies on mobile money service providers for disbursements and collections, making the process fast and efficient. Many countries initially targeted by L-Pesa have a high proportion of unbanked population, making mobile money services such as M-Pesa which is a good chioce.
The reliance on mobile money service users in Africa limits the L-Pesa user base to users with a mobile money wallets in use in Africa. L-Pesa's available market will vastly exceed the lending capacity of L-Pesa and all its competitors for the foreseeable future. The limiting factors for growth is not expected to be users willing to try L-Pesa rather the availability of capital for lending.
Competing solutions.
L-Pesa faces competition from several categories available in the market today and the competing solution analysis involves the following:
