Ibukun Awosika is the founder and Chief Executive Officer of the Chair Centre which is a market leader in office furniture and banking security systems industries. She is a fellow of Aspen Global Leadership Network as well as a multiple award winning entrepreneur. She is also the first Nigerian recipient to be nominated for the prestigious International Women Entrepreneurial Challenge (IWEC). Award of the US Department of State in 2008.
Ibukun is on a number of corporate and not-for-profit boards including First Bank of Nigeria Limited, Cadbury Nigeria Plc, Convention on Business Integrity (CBi) and the Nigerian Sovereign Investment Authority. She chairs the board First Bank Nigeria.
Ibukun Awosika has several business memorable quotes which would be discussed and elaborated on over a couple of weeks. We would consider 8 business lessons, discussing one per week. Here goes the first:
NO CUSTOMER IS TOO SMALL TO GIVE YOUR OPTIMAL ATTENTION
In the business world, customers are seen as “KINGS” and are always right. Often times, business men or women often consider some customers as more important than others because of the level of their purchase of goods or services.
However, every customer is important to the survival of a business. No business would exist without the input of a customer. Customers perceive your business, build trust, purchase, then, refer you to others. You never know what referral you are turning down by being impartial to a customer.
In business, every individual should be seen as important, as networks in business span over a long period of time. The currency we spend in life is relationship, thus, relationships should be nurtured and cherished.
Every opportunity you get to offer a service or product should be treated as golden because he or she might just be your necessary business miracle.
Every customer deserves your time and attention – no one customer should be side-lined. Mutual respect is key in business.
Treat each customer right!
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