Online video sharing platforms have become the main source of news and entertainment to all people, especially the youths, making this platform the most effective and popular marketing tool in recent years. Almost every individual on planet earth watches videos online through their preference may differ from news, sports, music, and movies etc daily, thereby strengthening an almost $ 47 billion worldwide ecosystem in 2017, with an average YoY growth of 15%, this could total up to a whopping sum of $ 83.4 billion by 2022 based on statistics and analysis. These online videos which users watch and are fulfilled have people who engineered it and made it possible for public viewing, oftentimes, these set of people are neglected and their effort not duly appreciated or rewarded, this challenge gave the need for the invention of the VIDDO platform.
ABOUT VIDDO
Viddo is a pay per view(PPV) online video sharing platform, that uses a proprietary business model(VIS) and a blockchain based data management system to secure a transparent and predictable income, and easy monetization for all relevant stakeholders who upload, consume or share content, from the very first video view. VIDDO is not a new product but has been existing with $ 1 million already invested within the two year period of its development. Having a decentralized blockchain based data management, the system is able to provide the transparency of all transactions, thereby making Viddo the video platform for and of all people. VIDDO aims at realizing $15.8 million of ICO support for its global roll-out.
The Token used on the VIDDO platform is called VIDDO Token (VDT), VDT is a utility token with a tangible real-world value, which will be used for opening accounts on Viddo.com. The VIDDO platform makes it very easy and simple for users to monetize their video upload on VIDDO, at this point, all they need is a VIDDO ProAccount to take their money home. The VIDDO token will have a huge demand but a limited supply, and the viddotoken.com will provide the platform and environment for token sales. Each VDT equal one ProAccount, thus implying that the VDT holder can open as much ProAccounts as the number of tokens he has.
WHY IT HAS TO BE VIDDO
- Monetization for everyone: VIDDO allows a solution for the monetization of video contents with any kind of viewership. It also allows monetization of amateur and niche contents, the curator system directly supports micro influencer, because it offers a solution for the monetization of smaller follower bases.
- Transparency: VIDDO distributes revenue in all fairness, and its blockchain technology ensures traceable and verifiable payments.
- It has a dynamic content library: the low barrier to entry makes the platform accessible to everyone, this ensures a dynamic growth, and a library that contains diverse and varied content.
- VIDDO encourages copyright compliance content consumption because the display of stolen content will bring a bad reputation to the framework
- It supports viral reach, by rewarding content shares
- Supports a positive attitude towards advertisements, because only the relevant information reaches the user, who is in return rewarded for his time in watching the advertisements with credits
- It has diverse revenue sources, both transactional and adverts revenue, they maintain the VIDDO platform.
CHALLENGES
The challenges range from the content creators down to the platform, they all face various challenges :
- content creators: they face the challenge of low profit, in transparent payout system and ambiguity of copyrights.
- advertiser: faces decreasing rate of conversion followed by an increasing cost
- users: there are too many adverts, and the attention and use of data in watching most of the adverts by users are not been appreciated or rewarded.
- curator: finds it difficult to monetize influence
- platform: unable to sustain a business model.
PROBLEMS
- the platform advertisement revenue does not secure adequate or predictable income neither for the media owners nor the content creators
- advertisers face rising costs and deteriorating conversion rates due to adverts avoidance, advert blocking and too many clutter
- consumers have a limited budget and can only subscribe to a limited number of VoD platforms with relevant video content.
SOLUTIONS
- providing multiple revenue sources, giving financial stability to the platform
- ensures transparency, through the use of its blockchain technology ecosystem, thus bringing about a transparent transaction and payments system.
SUMMARY
Online video sharing platforms have given millions of its users, satisfaction in many ways, once an individual subscribes, he's entitled to watch any online video content to his or her heart's content. The engineers behind this innovative development, though have done a good job but have not been well appreciated in terms of remuneration, this challenges is what the VIDDO platform has provided solutions to, there achieving all-around success in making the content creators, influencers, curators, users and the Platform itself happy individuals.
More information on VIDDO visit:
Website: https://viddo.io/
Facebook: https://www.facebook.com/viddocom/
Twitter: https://twitter.com/VIDDOio
Medium: https://medium.com/viddo-io
LinkedIn: https://www.linkedin.com/company/viddo.com/
Authors details
Username:bl3zzy
Profile llink:https://bitcointalk.org/index.php?action=profile;u=1328702