It can be found in the Utopian visibility whitelist
My name is Ugochukwu Remigius Chigbata, a social media marketer and influencer. Through countless number of guidelines and insights by the Community Manager of the visibility category, I have been promoting open source projects across social and search engine platforms. So far, I am able to campaign about open source projects on Facebook, Twitter, Bing and Google.
Two months ago, I made a promotion of Kodi on Twitter in US, this time I chose a different geographical location to be Canada.
Kodi is a FOSS, a digital player and an entertainment centre.
I chose my target location to be Twitter users in Canada, with the age ranging from 13 to 54, both male and female. As it relates to Kodi, my interests, TV shows and platforms were:
· Events (1): Entertainment awards
· Hobbies and interests (1): Photography
· Movies and television (16): Action and adventure, Animation, Bollywood, Business and news, Comedy, Documentary, Drama, Foreign, Horror, Independent, Movie news and general info, Music, Reality TV, Romance, Sci-fi and fantasy, Sports themed
· Music and radio (6): Blues, Electronic, Hip hop and rap, Jazz, Music news and general info, Talk radio
13 Reasons Why (Netflix) · 3% (Netflix) · A Series of Unfortunate Events (Netflix) · A.I.C.O. Incarnation (Netflix) · Anne with an E (Netflix) · Bad Guys: Vile City (Netflix) · Bill Nye Saves the World (Netflix) · Chasing Cameron (Netflix) · Children of the Whales (Netflix) · Collateral (Netflix) · Fuller House (Netflix) · GLOW (Netflix) · Girls Incarcerated (Netflix) · Jessica Jones (Netflix) · Requiem (Netflix) · Tabula Rasa (Netflix) · The Crown (Netflix) · The World's Most Extraordinary Homes (Netflix)
Android · Desktop and laptop computers · Mobile web on other devices · iOS
I made a total budget of $10 to spend $5 per day for the campaign. I got engaged on 20/07/2018.
I have a way of playing with my biddings. On the first day, I bade $0.01 for CPC. I got 986 reach with 63clicks. To make some observations, I increased the bid to $0.02 CPC on the second day, the result was four times the initial reach and clicks.
Two days later, I lowered the bid again to $0.01 CPC and got 7,332 reach with 649clicks, with $8.02 spent from my total budget. Towards midday of the fourth day, I increased the budget to $15. On the fifth and last day, I got an astonishing result of 12589 reach with 1346 link clicks, $14.93 total spending and 10.69% CTR. It was a 5 day campaign between 20th to 25th July, 2018.
Using a combination of Kodi images and a visible call-in-action, I made an easily understandable ad copy, being displayed to my audience as this:
Link to the campaign tweet here
Activity | Result |
---|---|
Reach | 12589 |
Link clicks | 1346 |
Spend | $14.93 |
CPC | $0.01 |
CTR | 10.69% |
Advertisement of any kind on social media deals with the relationship between the audience and the product to be marketed. Somewhere in the middle is a need for utilization. You feel this gap by first targeting the right audience who would want to use the project.