Ask any social media manager about his biggest challenge, I bet his top one would be ‘Create engaging content’.
Research and statistics also prove that producing engaging content is the biggest pain area for content marketing.
Constantly churning out fresh ideas that can be converted into quality content to capture the attention of the audience is a big feat by itself.
One way to solve this problem is to turn towards the trending topics on the social media.
So What Is a Trending Topic?
When a particular topic starts to gather a great deal of attention on the social media it is categorized as a ‘tending topic’.
It’s one such topic that will be shared millions of times on facebook, twitter and other social media.
Once it gets added to the ‘trending topic’ list, it gathers greater momentum bringing additional attention from social media audience
When a social media manager identifies a trending topic relating to his niche, wouldn’t it be great if he capitalizes this topic?
You should take this as a great starting point of creating content relating to the trending topic. At times are there companies whose posts become the trending topic due to huge shares by the social audience.
But Why Should You Run Behind Trending Topics?
I have invested in stocks just looking at the ‘High Volume gainers’. It does denote that there has been a positive development for this stock and hence people are flocking to it.
Trending topics straight away give you the indication that most of your customers like this topic and thereby it is trending.
Hence staying on top of your customer likes will obviously give you the right edge.
Create a FacebookAd or a campaign or add a twitter post relating to the trending topic to gain added exposure.
How Do You Identify A Trending Topic?
When you open your Facebook page or your twitter page, you have list of trending topics that you can see on the left side or the right side of the page.
This list changes over the course of the day and there are chances that you might miss some of the trending topics when you are not checking your social media.
Imagine, with millions of topics being discussed and shared on social media, it can be an impossible task to manually search the topics that are trending on social media.
What Are The Best Ways Of Finding Trending Topics?
Finding the content that is creating the buzz is the key to create engaging content.
When manual efforts are not sufficient, innovative tools can offer you a competitive edge.
Here are 5 content analysis tools that will help you to identify the trending content by tracking social media.
#1 Ahrefs Content Explorer
Ahrefs will assist you to identify the most popular content in your industry or from any website. Its front page will give you a list of top 10 topics that were trending in the last 24 hours.
#2 BuzzSumo
BuzzSumo is a content analysis tool that also helps in identifying the trending topics. In a single feed, you can monitor the trending content that is posted across all social media.
BuzzSumo offers filters in its tool which can be used to further narrow your search based on time and topics. It also has options to create your own customized feed based on various interests such as sports and fashion.
It has an additional feature by which you can share the custom feeds with your customers and colleagues, or you can also make it public on your website or social media.
#3 Feedly
Feedly is a tool that helps you to keep up with the trending content that your customers are interested in. It consolidates or aggregates the RSS feeds into one single location that can be opened on a web browser.
To start, you should add the feeds from the various websites, add keywords and add relevant topics that you want to see in your feed.
When your feed is ready, you will get to see the content from all feeds which you can further filter by publications and topics. Each page will display the top 3 popular articles.
The feature ‘Feedly popularity count’ is also useful to identify the posts that are trending.
#4 Content Gems
Content Gems is a keyword-based tool with levers and pulleys that can be used to search niche content. This tool allows you to create a stream of content extracted based on the most popular content relating to a topic.
You can add topics, sub topics and sources to pull a list of your favorite subject. The tool will run your search once a day automatically and the results will be stored in the the ‘Gembox’.
Conclusion
The trending topics are highly visible on social media sites and mobile devices. Hence it gets higher attention from the audience. Social media marketers should make a perfect pitch by turning trending topics into content relevant to their audience. It’s a great way to raise awareness and increase engagement.
But manual efforts may not be able to help you great here due to the high amount of social media activities.
Innovative social media management tools offer the best in terms of customization of the trending topics and suggestions for the content that will prevail on the social media. A social media marketer can take advantage of the trending topic to draw attention from audience.
Find trending topics on social media and keep your brand ahead of the competition.
Have you tried any of the tools to find the trending topics? It would be great if you can share your experience in the comments below.