At ITB Berlin 2017, Australian start-up Adventure Junky presented tourism professionals with both a world’s first experience and a lot of fun. The Adventure Junky app, Earth’s Adventure Travel Game, is the result of three years of research and development and an ambitious goal that reimagines the way the world travels.
Adventure Junky co-founder Fuchsia Claire Sims introduces the basic premise:
“Imagine all the great travel experiences you’ve ever had, and those still on your bucket list, are all part of a global game. And that each one of these experiences has been given a points score. For each one you complete, or have completed in the past, you are awarded those points and move up the leaderboard. You might simply play against your friends to find out who is the ‘bigger adventurer,’ or play against the world for the prize and title of Earth’s Number 1 Adventure Junky.”
But there is more to Adventure Junky than just fun and games. The team behind the idea brings a diversity of experience, ranging from helping troubled youth turn their lives around through adventure in the jungles of Costa Rica, working with remote indigenous communities to develop self-sufficiency through cultural tourism, developing brand strategies for World Heritage Sites, and advising corporations on how to become carbon neutral.
There is much more about this ˝game˝ that you can check out at: http://www.adventuretravelnews.com/adventure-junky-app-a-game-changer-for-the-travel-industry