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Summary: Growing INLEO – August 15, 2024

Threadcast link:
https://inleo.io/threads/view/khaleelkazi/re-leothreads-2rkc5zvck

Link to recording:
https://x.com/khalkaz/status/1824113928198029741

Speakers

@khaleelkazi @anomadsoul


DISCLAIMER: The following has been generated by AI (Claude-3) based on the publicly available recording of the livestream. Because the content is AI generated it may contain errors, so please keep that in mind when reading. Feel free to suggest corrections and/or add additional information/improvements in the comments. Read more: Introduction post for the AI Summaries project


Onboarding and User Engagement

The hosts discussed the impressive onboarding numbers InLeo has seen recently. Since the start of the DHF campaign, they have been onboarding around 980 new accounts per month on average, a significant increase from the previous 300 per month. However, the challenge lies in converting these new users into active participants on the platform.

The team is working on implementing a dynamic Resource ⇪ Delegation× system that will automatically provide new users with enough credits to make posts and engage, without having to worry about running out. The goal is to abstract away the technical complexities of the blockchain so that new users can seamlessly create content.

Additionally, the hosts discussed ideas to better onboard and retain users, such as an interactive tutorial system that guides new users through key actions like making their first post. Driving referrals is also a major focus, as the referral program provides rewards for bringing in active users.

Growth Metrics and Goals

The hosts shared impressive growth metrics for InLeo. In August so far, they are on track to set a new record for monthly Threads at over 113,000, surpassing the previous high of 104,000 in July. They are also close to setting a new record for monthly content creators, currently at 900 with the previous high at 1,100.

The team's goal is to reach 1,900 monthly active users by the end of August, which would be a significant increase from the current 1,184. To achieve this, they plan to leverage the referral system and work on converting more of the 980 new accounts per month into active users.

Monetization and Value Capture

The hosts discussed InLeo's various monetization strategies, with a focus on the premium subscription and upcoming ad platform. The premium subscription is currently generating around $2,200 per month, and the goal is to scale this to 1,000 subscribers by the end of the year.

At 1,000 premium subscribers, the revenue would exceed the current monthly inflation of the LEO token, creating a sustainable buying pressure. The upcoming ad platform is also expected to be a major revenue driver, with a demand-based pricing model that will increase as the platform's usage grows.

The hosts emphasized the importance of building value capture models that benefit both the platform and the users, rather than just extracting value from the user base. The goal is to create a flywheel where increased usage and engagement leads to more revenue, which is then used to buy back and support the Leo token.

Threadcast and Community Engagement

The hosts discussed ways to further leverage the Threadcast feature to drive community engagement. This includes the upcoming ability to schedule threadcasts in advance, as well as ideas to promote Threadcasts through burning Leo tokens.

The hosts encouraged the community to share screenshots of their referral dashboard activity and engage in friendly competitions around onboarding new users. They also emphasized the importance of the feedback loop, urging users to provide constructive feedback through the dedicated "feedback" hashtag.

Overall, the episode covered a wide range of topics related to InLeo's growth, monetization, and community engagement strategies. The hosts demonstrated a clear focus on building sustainable value and onboarding active users, while also empowering the community to participate in the platform's development.


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