People noticed the new name of the movie when Salman Khan posted a poster featuring Aayush and Warina, however the new name had everyone scratching their heads! Before fans could wonder if the poster had a typo, Salman Khan cleared the air through the caption by stating: This is not a spelling mistake… (sic).
This is not all, few weeks back Vishwa Hindu Parishad (VHP) had protested against the film's title. They had also alleged that it 'distorts the meaning of the Hindu festival.' The protest happened soon after the film’s first trailer and first song ‘Chogada’ were unveiled.
Previously, speaking about the controversy, Salman Khan told PTI, “Some people, I don't know who they are, have some problem with title of the film. It is a beautiful title. There is nothing more beautiful than love, so it is called Loveratri. It is not demeaning any culture.”
However, probably succumbing under pressure the name of the movie has been changed from ‘Loveratri’ to ‘Loveyatri’.
https://www.instagram.com/p/Bn333wtHXTF/?taken-by=beingsalmankhan
Starring Aayush Sharma, Warina Hussain, Ronit Roy and Ram Kapoor, directed by Abhiraj Minawala ‘Loveyatri’ is slated to release on October 5, 2018.