Humm, I doubt it will go down soon @foxkoit. It will once the cards are used worldwide I am guessing. So... 1 or 2 more years... or maybe less, who knows.
What's crazy nice is how fast they are trying to expand because of other competitors. This, once more, has proven to be a very important thing on being ahead... so, that's why they are giving it a go in New Zealand I am guessing.
And after Europe becomes mainstream, it will be very quickly to spawn to other places because all alone, VISA transacts mostly in US and EU, so the rest of the countries will very likely be permitted (or facilitate).