From Cointelegraph
A knowledge-based American startup using Blockchain and related technologies has built a robust new advertising platform with potential to impact digital advertising and education.Read more: https://cointelegraph.com/news/american-startup-promises-to-reward-users-with-cryptocurrency-for-demonstrating-expertiseKnowledge.io, based in Rocky River, Ohio, rewards people with cryptocurrency tokens for demonstrating knowledge and expertise in myriad topics ranging from Mercedes-Maybach S-Class sedans to Hollywood and Bollywood trivia. It then allows advertisers and marketers to harness this knowledge for varied use, often employing gamification techniques.
Rating and rewarding knowledge
The knowledge-sharing startup is similar to Quora or Reddit, but what distinguishes it from its entrenched rivals is the ability to measure and rate people in varied knowledge areas, and a direct way of rewarding them with KNW tokens.At the heart of its business model is an advertising platform that helps monetize knowledge. Building on the advertising industry’s traditional “lookalike analysis,” Knowledge.io has added a new functionality it calls ‘Knowledge Match’. The company states that Knowledge Match provides advanced personalization to match users with products or services, making advertising more effective.
Scores and Q&Ads enable targeted advertising
Most ad tech platforms build personas based on consumption of content. The Knowledge system adds a new dimension by scoring the knowledge level of people about topics, and then targeting ads suitably. These knowledge scores assigned to individuals allow advertisers to engage with people in a more effective way by customizing their messaging based on knowing where the user is within the “knowledge funnel.”
It looks like Steemit Inc's delays and restructuring is giving the competition time to catchup. This idea would be a perfect use case for the ever elusive SMT. With Dan throwing down and now others vowing to compete with similar content based block chains will Steemit Inc step up their game in time?
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