One month ago, we put out a blog post (Splinterlands: An Explosive Success Story!) detailing the rapid growth that had happened in July. We were pretty excited, because it debuted some exciting recent happenings:
New user sign-ups had 10x'ed in 30 days
Monthly Spellbook purchases had done the same
Land prices were also in that range
The Market Cap of Splinterlands cards was over $110,000,000 a 5x plus jump in one month
The new card rental market was proving successful, earning players a combined $5,000 daily
Splinterlands had successfully launched SPS, the new governance token
Now, as we are able to look back at what August has brought us, even these invigorating numbers began to pale.
Total accounts have 2.5x'ed this month
At the beginning of August, we were celebrating that the total registered accounts had doubled in a month and a half, reaching 200,000 registered users. As we head into September, the total accounts have already grown to over 500,000, a jump of over 250%.
(total accounts in 2021)
New Daily Sign-ups have 3x'ed this month
Last month we were celebrating the 10x growth of our daily sign-ups, which grew from around 500 as July began to 5,000 as we headed into August. Now, as we begin September, we are seeing around 15,000 new sign-ups every day. This represents as 3x increase in the last month, and is 30x jump in the last two months.
(Daily Sign-ups)
Spellbook purchases have 4x'ed this month
At the end of July, we were celebrating reaching 50,000 total Spellbooks purchased, half of which were bought in the last 45 days before August. Then, over 150,000 spellbooks were purchased in August alone, a 400% increase in a single month. For some perspective, this means that the game now gains the same number of Spellbook owners in a week that it saw in the entire first two years of Splinterlands existence.
(Total Spellbooks Owned)
Daily Spellbook purchases increasing every month
In June, the average number of daily Spellbooks purchased was just over 50.
In July, the average number of daily Spellbooks purchased was more than 500.
In August, the average number of daily Spellbooks purchased exceeded 5,000.
More than 75% of all Spellbooks that have ever been purchased were bought last month.
Not reflected in the graph above, which only depicts numbers through the end of August, is the fact that the first day of September saw more than 10,000 Spellbooks purchased, a new exciting record. We look forward to seeing how much happens this month.
Daily Market Volume has doubled, tripled and quadrupled this Summer
Another fun metric to look at is the Daily Market Volume. This number represents how much total volume was done on the secondary market every day.
In May, like many months before it, around $8,000 worth of transactions occurred on average daily.
In June, this number nearly doubled, and around $15,000 was exchanged on any given day.
In July, this average increased more than 3 times to about $50,000 daily.
In August, then, the average quadrupled to around $200,000 every day, the last days of the month seeing $300,000+ in transaction volume.
The first day of September alone, not pictured on this graph, saw more Market volume than any entire month prior to this Summer.
The total monthly market volume numbers show this growth even more drastically than the averages, in addition to just being a really fun graph to look at:
The higher the market volume, the more that Splinterlands asset owners are selling the cards that they want to sell and buying the ones that they want to own. And that's good news for everybody.
Splinterlands Market Cap has nearly doubled in the last month
The Splinterlands Market cap is a number used to estimate the value of all Splinterlands cards held by all owners across the game. To arrive at this number, each card's lowest listed sale price (on the secondary market) is multiplied by all of the DEC power that exists for that card. This gives a rough estimate of what it would cost to purchase all Splinterlands cards (although of course, not all cards are for sale, and not all sales are listed at that lowest price). The measurement it not exact, but does a good job of showing the relative value of Splinterlands assets, especially over time.
Last month we were celebrating a market cap of over $110,000,000, the result of an enormous vertical jump in asset value over the previous month, as demonstrated in this graph from the end of July:
Now, one month later, Splinterlands market cap is over $200,000,000, thanks to another steep vertical climb after a very short-lived plateau:
This increase in Market cap is reflected in the value of assets held individually, meaning that it is very likely that individual Splinterlands asset owners have seen their own cards dramatically increase in value over the last couple of months, even if they aren't looking to sell.
Rental Market daily revenue has 6x'ed in the last month
This upsurge of value, of course, means an upsurge of prices, too. With so many new Splinterlands players entering the game now, while there are no new packs for sale, and with the drastic increase in the prices of the only available cards on the secondary market, it can be difficult for new players to purchase cards with which to play.
So it's a good thing that the Splinterlands card rental market is here to fill that gap!
Last month saw about 135,000 active rentals at any given time, and card owners were making a combined $5,000 a day renting out cards. As we head into September, despite card rental prices remaining affordable, the combined daily rental profits is upwards of $30,000 from over 350,000 active rentals. This means that, without any additional growth, Splinterlands cardholders are making over $10 million annually for renting out their cards.
With player growth currently at 5% every day, we are doubling in size as a community every three weeks. At this rate, we are set to hit 1,000,000 active users in December of this year.
Thank you to our incredible community of loyal players and collectors! None of this success would be possible without you behind us, and your support means the world to us.