yea, its all business. There still folks willing to trade it, hence the service is still available. If they did not abuse that service in the past we likely still be enjoying the wallet service.
HitBTC has some cool market making programs running, I think it would work great for someone who runs a discord of your size. You get some extra perks on top of it and exposure to lots of liquidity. Once you market marker doing more than 6K volume, you get lots of benefit.