I think the Smelliest Hockey Bag Contest sounds like a hilarious and unique idea! It's a great way to get people talking and engaged with your brand. I'm glad to hear that it was a success, and I'm sure Hunter was very proud to be crowned the smelliest hockey bag champion!
I also think it's great that the proceeds from the contest went to support the Stratford Fighting Irish youth hockey programs. It's important to give back to the community, and this is a fun and creative way to do it.