Analytics and performance indicators are one of the most important focal points when it comes to growing any business or community. Thanks to @cadawg, we’ve found and setup a way for everyone in the LeoFinance community to get involved with the core mission of bringing in new users and ad revenue to the suite of LeoApps and websites.
Our core mission at LeoFinance is to grow our community and grow the userbase of the broader Hive blockchain ecosystem. To do that, we need to bring more awareness about our platform to the outside world. One way that we're growing our community is through a rewards and ad redistribution through the LEO token economy.
The Value of Traffic
The value of traffic coming into the LeoFinance ecosystem from outside of the Hive ecosystem is vital to our growth (and to the growth of Hive itself). Not only does it bring in more ad revenue, it also allows us to market to a broader audience and onboard new users. We've had success lately in utilizing the hiveonboard tool to refer new users and will also implement our own guest account features and onboarding process into our new interface.
As I mentioned before, @cadawg helped us set up Simple Analytics on all of the LeoApp websites. There are 3 core features that I like about Simple Analytics over other tracking software:
- Privacy-sparing analytics (as opposed to over-the-top tracking by services like google analytics)
- The statistics are easy to read and presented.. simply (as the name suggests)
- The statistics are publicly available (anyone with the link can view the real-time traffic and historical traffic of our sites)
#1 is extremely valuable in the crypto industry as many people are focused on digital privacy. #2 and #3 are especially important for a community like LeoFinance because it gets the community involved. Now you can see the impact of things like tweeting our your leofinance.io articles, emailing links to people, social campaigns, etc.
How to Read the Stats
4 of our sites are hooked up to Simple Analytics. You can view each of them by clicking (and bookmarking, if you like) the links:
When you go to one of the links, you'll see a page that looks like the above image. Note that we just set up the analytics about a week ago, so it will take time to populate more useful data.
If you scroll down, you'll see more specific data. Referrals indicate where traffic is coming from and top pages indicate where that traffic is flowing to.
If you click on one of the traffic referral names (i.e. Twitter), you'll see a new page showing specifically which Tweets sent us the most traffic. This is one of my favorite pieces of data to look at as we can see who is tweeting leofinance.io links and getting traffic back to the site.
I'll be going through this list periodically and giving out bounties + larger upvotes to users who regularly refer traffic back into LeoFinance. We may create a program in the future that distributes bounties automatically based on site referrals, but for now it will be a case-by-case manual distribution.
Get Involved and Grow the Community
The hope is that with these tools at your disposal, you can track your activities on and off LeoFinance even better. For every member of this community that continues to contribute great content and engagement, we can now see the effects of our actions.
LeoFinance is all about community, engagement and ownership. We all have a stake in the success of this platform, so why not be able to track the trends and see it grow & succeed over time as we put in the hours to grow the traffic, grow the ad revenue, grow the userbase, improve the token economy, etc. etc.
Shoutout to everyone who's been making an effort to post in our community and share links to the outside world. It's having a massive impact and I hope that this is yet another way for you to see the impact that you're having 🦁
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