I visited Xiaomi company last week as a journalist, and I asked them the same question. The answer is “Xiaomi wants the technology to be shared by all, not just by rich. ”A good Xiaomi air purifier is only sold at the price of 669rmb (100 US dollars) , why? The senior trainer of Xiaomi answered “because all people deserve to breathe clean air, not just rich people, but poor people.”
Likewise, an international award winning lamp is only around 166 RMB, (25 US dollars), Xiaomi only takes 5% of the profit, their goal is to change the old perceptions such as “the expensive is good”, to make good products for all, not just for rich people.
I think this is why many people like Xiaomi, because this is a company with spirit, their laptop doesn’t even have Xiaomi logo on it. Because they believe everybody can be the designer of Xiaomi, their products belong to all.
And this is also the reason why I became a fan of Xiaomi after visiting their company