Color occupies a very important place in the life of the human being, in many occasions it is a way of non-verbalized communication, as for example when we observe someone all dressed in black, we associate it with mourning, with mourning. They are capable of evoking feelings and emotions. Many scholars have determined that even colors can have a "convincing" effect, because they intervene in our mood through the hormones that are secreted after visualizing them, a whole neuro-emotional complex, which sometimes affects the motivation to like or reject certain commercial products.
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Color has the ability to make us feel what is important and what is unimportant, our gaze is reclaimed and therefore our attention to vivid colors. That is why it is so essential for marketing the proper management of colors within logos, or referential graphics of the brands it manages. To make it not only appealing but also recognizable, just by observation, in some cases even disregarding the message that is exposed: Some positioned brands have coincided in the application of fixed colors, usually the primary ones as the essence of the reminder management, as it happens with red and yellow, next I show you some examples of brand sellers and their relationship with these colors.
The example of red and yellow as warm colors, which call the attention of consumers and with a marketing strategy using them for it, so we have many successful brands that have used red and yellow as a color base.
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When a consumer can recognize a brand by its colors, its figures, its logo, it is usually called a recognized brand. Marketing establishes as key in the balance of this recognition the anchor colors that have been used which support the visual positioning, very important in the first step that a consumer takes at the time of purchase. Many buyers examine the products of brands they recognize. Successful color management allows buyers to quickly and comfortably identify the specific product or brand required for consumption, hence many digital marketing workers today make strategic color combinations based on the medium by which the advertising message is transmitted, the original idea and the principle of the manufacturer or owner of the store, taking advantage of color as the main base.