Music brings us all together. It unites us regardless of geographical or any other boundaries. Music festivals like Coachella and Sunburn are prominent examples of how music unifies people looking at the number of attendees they receive each year.
Well, your music festival might not be as hyped as the abovementioned, but after reading this blog, you might gain a great potential of reaching that level.
How? Through social media campaigning!
Here are some of the best social media campaign ideas to swear by to make your music festival a success.
## Live Social Wall That Boosts Engagement
A social wall is a live feed of content that has been collected from different social media platforms and displayed on digital screens or websites as a social content wall around a theme, topic, or brand.
The social media wall is your one-stop solution if you want to create a social media presence for your music festival. You can then use a social media aggregator tool to collect all the UGC, filter out the irrelevant ones, and embed it on your social wall displayed at your music festival.
When you do so, you encourage more of your music festival attendees to post for you as a social wall gives them an indication that their views are important to you; that's why you have dedicated a space to them. A social media wall will update live in real-time, ensuring more posts by your attendees, creating a social presence for your music festival, and increasing awareness.
## Influencer Marketing To Attract Potential Attendees
Social media is dominated by influencers and content creators. If you are a social media user, then you already know this because you'll find content created by influencers everywhere.
Almost every social media users' lifestyle decisions are influenced by these content creators, 90% to be precise. In that case, collaborating with these influencers is the most promising social media campaigning strategy.
Collaborate with influencers who have an audience similar to your target audience to bring out maximum results. You can ask these influencers to post your music festival's brochure. You can ask them to create short videos, encouraging their followers to attend your music festival. The results are going to be next level.
## Organize Exciting Giveaways
Who doesn't like gifts? Everyone does! Especially the people on the internet. That's why marketers find giveaways as one of the effortless music festival campaigning strategies. Create giveaway contests for your music festival before the date of your music festival.
Choose exciting goodies. You can also choose your music festival's merchandise or a free ticket as a giveaway prize. Create hype around the giveaway, ask the participants to tag their friends on the post or share the post among their followers.
By doing so, you create awareness around your music festival and improve its social media presence. Not just that, when your music festival giveaway prize reaches the winners, and they post about it on social media, it creates more advertisement opportunities.
## Create A Branded Hashtag
Hashtags are a weapon for social media campaigning. If you want to have a successful social media marketing campaign, you must have a unique hashtag, a hashtag that is memorable for your followers and target audience.
Use the unique hashtag for all your social media posts and encourage your potential attendees to do the same. Use a social media aggregator tool and collect all the posts and display them on your music festival website, social media wall during the music festival, and other marketing touchpoints. You can also use these posts for future marketing campaigns.
Not just that, you and your audience will be able to view all the posts related to your music festival just by putting the unique hashtag on the search engine of the social media platform.
## Utilize In-app Features
Social media platforms have many features that are for social media campaigning. Instagram has the story countdown feature, which allows you to put a countdown for your music festival. It will help generate curiosity among your followers; with the "save the countdown" feature, your followers can save the countdown, and they will receive a notification whenever the countdown ends as the music festival begins.
Facebook also has a Facebook Event feature you can use to create a music festival page for your virtual event. Include all the details related to your music festival, tag the official accounts of the celebrities or influencers who might be attending. You can also post pictures of your past music festivals to create excitement among your potential attendees.
Not just that, Facebook events also have a feature for the users to choose whether they will attend your music festival or not. Encourage your followers to choose among the options it will appear on their friends' news feed, which will create advertising opportunities. You will also get an estimated number of people attending your music festival.
## Let’s Call It A Wrap!
Now that we have reached the end of this blog, we hope that you have a thorough grasp of the ideas you can implement while creating social media campaigns for your music festival.
You can use this blog as your handbook when you organize a music festival to increase your music festival's footfall and generate maximum social presence.