I would also contribute abysmal marketing to it failing pretty hard. I remember seeing some shit on reddit about this movie when it bombed, and hardly anyone had even heard of this movie by the day it released. Seems like that can really fuck a movie hard these days. Just look at that Arctic dogs movie that just bombed, had the worst opening of a movie ever, and literally almost no one in the world even knew what the fuck it was even though it was playing in 2800 different theaters.