Time for a longer post in my old style.
Guerrilla marketing is a special type of viral marketing. Its task is to promote products / services through unconventional methods aimed at quickly consolidating the brand / product / service in the minds of recipients. The form of promotion can be humorous, controversial or even drastic. Its priority is to influence the emotions of potential customers, because often it is on impulse that customers make mass purchases - also online. The element that distinguishes guerilla marketing from other advertising forms is the pursuit of permanent enrollment in the minds of observers. There is no need to thoroughly familiarize customers with the goods offered, because they will remember humorous, controversial or brutal elements in the first place. These components - more than the product itself - are the reason for the emotional bond that develops between the buyer and the good / service. As already mentioned, this is one of the cheapest forms of advertising, although it requires some time to think about the concept and hit the weak point of the community to which we direct the message.
Due to the controversial message, as in the case of viral marketing, guerrilla marketing is characterized by rapid access to many market segments, regardless of their expectations or preferences.