Author: Philosophy PhD, Ljubodrag Simonović, Belgrade (Serbia)
Novak Djokovic’s Blood Money
Translated from Serbian by Vesna Petrović (Todorović)
English translation supervisor Mick Collins
Serbia is facing collapse and the Serbian population is vanishing… Criminal gangs are robbing our people of factories, mines, soil, water… The police are beating workers… The army lacks boats and lighting equipment… Billions of euros are transferred on an annual basis to private accounts abroad… The final act of amputating Kosovo is under way… Third-rate politicians from the West come to Belgrade only to impose ultimatums… A vast majority of young people wants to leave the country… But who really cares? Judging from newspaper reports and TV programs: nobody. The paramount concern is if tennis star Novak Djokovic won and how much he “earned”.
In August of 2014 the “Novak Djokovic Foundation” invested a couple hundred thousand in refurbishing kindergartens and nursery schools. Another “humane” action of “our great champion” that was met with widespread public support. What is the hidden agenda behind these “humanitarian” acts?
Our “top” athletes, led by Djokovic and Divac, practice a method that has long been used by the plundering “elite” in the West: they use the plight of working people who have been deprived of their rights to create the illusion of being “benefictors” and to burnish their public images. No man with self-respect would take advantage of the plight of others for his own self-promotion. He who really wants to help, does good without ostentation.
In 2013 alone, Novak Djokovic “earned” over 27 million USD either from tournaments or endorsements. There is no record that, as a Serbian citizen, he has paid any taxes in his own country. How much do Novak Djokovic and other “top” athletes, coaches and sports managers owe to our country? Over the years it must amount to hundreds of millions of dollars and euros.
What is our country doing? Why are tax-evaders from the world of professional sport above the law? Is it about pleasing the masses or do top athletes systematically bribe politicians, public officials and journalists?
How is it possible that a “top” tennis player can earn over 2 million USD for winning a tournament? In order to earn 2 million USD, a worker with an average salary must work for 500 years! Djokovic and his “colleagues” from the tennis world “earn” this amount for a couple of hours of “playing”. Why are players in the tennis circus paid amounts that workers can only dream of? What social values do they promote? Their actual “work” comes down to hitting a ball back and forth over a tennis net.
The technique of play in sport, instead of being emancipatory, has an entertaining and circus character. It serves to produce a “spectacle” meant to integrate people into the ruling order. Instead of developing genuine human powers, it develops forms of manipulation and destruction of people as cultural and natural beings. By mastering the technique of play, an athlete is in conflict with his spiritual and playing being. The more he improves as a tennis player, the more he is degraded as a human being. He turns into a peculiar specialty-idiot, both in mental and physical terms. By becoming a “tennis star”, a man is alienated from his humanness.
Rather than being the “representatives of their nations”, tennis players are an elite corps for the most powerful capitalist corporations, which use sport to destroy national cultures and national-liberatarian self-consciousness.
In order to understand the true nature of “top” tennis, we need to look at those who pay the world tennis “elite”. They are, above all, Bill Gates’s “charitable” foundations, “Monsanto”, the largest world banks, “Puma”, “Adidas”, “Coca-Cola” … Djokovic, Nadal, Federer – they are but the clowns for the most powerful capitalist clans and, as such, are the trademarks of contemporary capitalism. They are the stormtroopers of the “new world (American) order” that is annihilating humankind and all life on this planet. ‘Top” athletes belong to the 1% of the titled global “elite”. Yachts, grounds and mansions, exclusive holiday resorts, accommodations in luxury hotels, large sums on their accounts in Western banks… They are the organic part of the wealthy “elite” that rules the world. Djokovic’s “distinctive quality” is his posing for billboards on buildings and erecting monuments to himself across Serbia!
The increasing amounts paid to tennis players are in direct proportion to the increasing misery of a large number of the world’s workers. “Sport is the cheapest spiritual food for workers – and it keeps them under control!” – this is the golden rule of sport created by Pierre de Coubertin – the official “father” of modern Olympism. Athletes do not exemplify social values; they rather depoliticize the oppressed and thus serve to preserve the current order.
Rather than being the “representatives of their nations”, tennis players are an elite corps for the most powerful capitalist corporations, which use sport to destroy national cultures and national-liberatarian self-consciousness. Sport is the crown of a “mondialistic” worldview, and modern Olympism is the chief and most important mondialistic religion. Tennis players are running billboards for the largest capitalist corporations and are therefore the breeders of a consumer mentality – the driving force of a “consumer society” that increasingly threatens the survival of humanity.
The money “earned” and “donated” by Novak Djokovic is blood money taken by capitalist criminals from workers and used to pay mercenary athletes to “brainwash” the oppressed and turn them into obedient idiots.
To “support” Novak Djokovic and his tennis cohorts actually means to help the executioners of humanity finish their monstrous “work”: to deliver a final blow to the critical-changing mind and annihilate life on this planet.
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Ljubodrag Simonović on Heidegger:
- Heidegger’s Philosophy in the Light of Life-Creating Humanism
- Fundamental Ontology
- Heidegger’s Notion of Being
- Heidegger’s Fear of Death
- Mind and Philosophy
- Heidegger and Nazism
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More from Ljubodrag Simonović:
The Last Revolution (complete book)
- Life-creating mind against destructive mindlessness
- The nature of Marx’s critique of capitalism
- Marx’s conception of nature
- Capitalist exploitation of soil
- Marx and capitalist globalism
- The cosmic dimension of man
- “Alienation” and destruction
- Destruction of the body
- Capitalist nihilism
- Productive forces
- Dialectics and history
- The integration of people into capitalism
- Technique as myth: Zeitgeist fascism (Part 15a) •|• Technique as myth: Zeitgeist fascism (Part 15b)
- Contemporary bourgeois thought
- Politics as a fraud
- Contemporary critique of capitalism
- Bourgeoisie and proletariat
- October revolution
- Contemporary socialist revolution
- Revolutionary violence
- Vision of a future
Universal Basic Income