The global billboard market currently costs about $ 34.8 billion per year and is projected to grow to $ 45.46 billion in 2021. This sector shows an unprecedented growth rate — significantly higher than 4% for traditional mass media. No matter how exciting it is, the market continues to suffer from historical problems that affect advertisers, publishers and consumers.
Thanks to global digitalization, a barrage of information is constantly falling on us. It is getting harder for business in this stream to bring its ad to the user. In the Internet space, specially trained neural networks are engaged in attracting our attention. But our mind is very flexible, and quickly adapts to changing conditions.
There are other issues. For example, large advertising networks on the Internet artificially inflate statistics on the effectiveness of their banners on websites. Not so long ago, independent researchers found that Facebook is 62% overpriced by the effectiveness of advertising on its website. There are also problems such as advertiser overcharge due to too many intermediaries; slow entry to the market; and ease of fraud.
What is Bidooh?
Bidooh is the world’s first billboard facial recognition board.
Bidooh offers a revolutionary way to promote advertising using own self-service platform, through which advertisers gain access to a network of digital screens, which makes marketing available to any user. Advertisers can simply download the app or visit the Bidooh portal, create their own ad, choose a placement on the map, set their budget and post an ad.
The advantage of the project is smart devices that will recognize the categories of users and show them relevant ads. Bidooh platform will also collect advertising statistics, and will allow much more accurate assessment of its performance parameters. All data will be recorded in the blockchain, where nobody can juggle them. Due to this, advertisers will be confident in the reliability of statistics, and will be able to change the placement or nature of the ad, based on the collected data.
In addition, the use of its own blockchain platform will allow advertisers to conveniently and quickly pay for the placement of ads with DOOH tokens. Another advantage is that almost any person can use the Bidooh decentralized billboards, bypassing the intermediaries. All you need to do is install the platform application on your smartphone, top up the account, and then design your advertisement and select the desired placement.
Bidooh announced that the OKEx cryptocurrency exchange decided to participate in its ICO. OKEx not only participates in the ICO, but also agreed to use its exchange to promote Bidooh tokens and attract more potential buyers by displaying its own advertisements on digital screens of the Bidooh network.
Website: https://bidooh.io/
Whitepaper: https://bidooh.io/whitepaper/whitepaper.pdf
Telegram: https://t.me/bidoohio
Bitcointalk ANN: https://bitcointalk.org/index.php?topic=5049677.0
