Yeah this is a no brainer. But maybe thinking about selfsufficiancy like advertising on your website. Because the traffic on the website would be very high. High traffic could lead to big revenue what you could convert into the hive system. This would be the same with all the websites like peakd.com hive.io etc. The heavy servercosts of steemit was covered by those costs was told. So setup the advertisement on your website it will be forgiven and it would be as @exyle said once an external revenue stream.
I know you reward new users and users who build their account but only depending on internal resources is very dangerous I don't want to lose you.