RE: So, what does it do?

If I may suggest something, I'd like to offer a format. I've been editing some product videos and they've got this good format where they talk about a single aspect of their product for 15 seconds. It has a host so it's more explanatory in format, but something like this could help break the ideas up to make them more shareable, and by breaking it up into a hyper focused 15 seconds it allows them to be digestible for the average person.