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There is a premise that when creating our RRSS strategy we must take into account, we must turn our strategy in favor of generation Z.
We can agree that in the last 12 months advertising has become much more difficult in many ways. Almost 85% of people, the vast majority of them millennials DO NOT LIKE being sold, the traditional business has lost its charm before this generation.
Let us remember the taste of this generation, an example is those disruptive technologies, they move in community and collaboration in all aspects, they perform voice searches, etc.
Due to technological advancement, these generations are very demanding in this regard, demanding innovation, personalization, purpose in the brand and in everything that refers.
If you want to reach your audience, these generations you must take into account and consider only what these generations are interested in, induce and practically force them to buy something that is almost out of fashion, you must know which are the channels that your customers use it and why, in short, the strategy must be according to their needs.
SPANISH
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