When we decide to undertake and set up our own business is because our is to be successful, and to be successful you have to massively sell our product, the pandemic of covid-19 has been a turning point to mark a before and after in what refers to business, today for businesses to be successful you have to implement strategies that are in line with the pace of life of today's society, With this I want to put for example to online business, so that among many of the strategies that can be applied is to take advantage of digital marketing for example and promote our product based on certain detailed specifications, all with the intention of generating much more confidence in customers and in our business in general.
The existing competition of online sales have made that there is a need among businessmen that we consider as a challenge to differentiate our own business from others that are within the competition, the difference I mean is to offer a better product, more detailed and trying as much as possible to reduce costs if possible, with strategies sure we will raise our sales.
If we put ourselves in the place of the consumer customer, surely we would like to be offered a product that we can detail, for this we can apply as a strategy for example to show striking photographs of the product we are offering through our online store, in the end with this strategy the customer will feel like with more assurance about the quality of the product.
In the digital marketing strategy that I had mentioned at the beginning is that we can make a detailed description of our product without leaving something out of the description, this generates confidence in customers and also helps us to our business have to be occurring complaints and returns from customers who consume our product.
The delivery time is also important in our business, we must make all possible corrections so that our delivery is in the time that we pautamos to be delivered to our customer, any gap in the waiting time will make customers lose confidence in our product.
If possible it is better to accept all forms of payment possible, in the case of my country Venezuela I have seen the mistake as some businesses only accept Colombian pesos and dollars, and although they can accept bolivars digitally either by bank transfer or electronic point refuse to do so, this limits sales only to those who can buy with physical currency, if the intention is to generate more sales and more profits then we must accept as possible all types of payment.
If our business is online, we must offer all forms of cybersecurity possible, having all these security protocols customers can operate on our platform to buy the product we sell with confidence and without fear that they can be scammed.
Finally I want to conclude by saying that there is no written formula that can accurately describe the strategies so that we can excel in our online business, all the recommendations explained above are a set of recommendations based on the experiences that have been lived and experienced in all this time that has been implemented with this online business, anyway any progress and evolution in the way of selling will always need new strategies attached to the new ways of selling and negotiating.
