The first and major reason businesses succeed is because there are customers to patronize the business. No wonder customers have been regarded as the life-line of any business. In view of this, for success to be maintained in business, there is a need to get new customers but much more than that, there is a greater need to retain your existing ones.
Dealing with customers is like triggering a chain reaction. When you satisfy them, you are not satisfying only them because they will tell others about it and you will gain more customers. In the same way, when you dissatisfy them, they will also pass the message to others and you may lose the other customers you did not have. Note this popular fact:
For the sake of your business, you have to learn to treat your customers well and nicely.
Your business does not need their character, so you do not have any business looking at their character. What your business requires is their patronage to increase profits, so that is what you should be interested in.
Your customers' satisfaction should be the top on your list of priorities as a business person. This is very easy, the more they are satisfied, the more you make sales. There is no harm in collecting feedbacks from your customers after patronage, so you can know where to improve on and how to improve. Always have in mind that you have to give your customers, not what you assume or what you feel like but what they want.
There are ways to retain your customers and wisdom demands that you employ the one that suits you. Remember, a fisherman that want to catch a fish is needed to engage the services of a bait. In the same way, there is nothing wrong in offering your potential customers services to draw them to your business. Always try to exceed the expectation of your new and existing customers.
While you are working to get new customers, also remember that the existing ones should be retained. After all, the old customers were once new customers and they should be treated well too. If they notice that they are no longer getting a good treatment, they may take a walk, so be ware.
Even when a customer may act in a way that negates your standards, there are ways to resolve it with them without causing escalation. It takes an extensive amount of maturity to be able to separate emotions from business and to welcome the idea of your customer even though you do not agree to it.
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