Moda Marketing.

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Fashion is something that changes daily, it could be said that it not only responds to the climatic seasons of the year, it also responds to certain drivers, authors, protagonists that make their designs trend, the media that drive agreed designers, the public and their ability to access the products. In the same way its marketing behaves, meriting adjustments throughout the different fashion campaigns that arise in a year. Those responsible for developing this type of marketing must be in constant and constant communication with designers, producers and marketers of fashion items.

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Marketing well conducted is difficult for any company today, including those that are responsible for creating and marketing fashion. This is an intangible process in itself, it is only reflected in the business of product sales, which is why what makes fashion visible is the marketing that is done with it. It also affects what corresponds to the design and how it is perceived by customers, in fact it is the marketing that makes it what imposes or not fashionable to the product.

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Fashion is a highly demanded market worldwide, especially in European countries and the United States of America, where it generates direct and indirect jobs, in addition to being the raw material for numerous businesses. We are not only talking about clothing, it includes footwear, accessories and for all genders and ages, which makes it a sectional industry and a trade with many social links. In the past, fashion was limited to a certain public and the rest of the population simply became copiers of the same, brands, slogans and others, nowadays and largely due to globalization, fashion accesses all audiences regardless of their economic social status, products are generated for all strata and levels.

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Designers are beings that cause a lot of influence on a large mass of public, they have made marketing their main working tool not only to make themselves known, but also to make trend and position their designs in the feeling of the target audience. It is no longer only in Milan or Paris that the big stores of clothes, handbags and perfumes are crowded, cities like New York or Madrid have fashion festivals with a very considerable audience, it is there where an effective marketing manages to support the sales that are made. Every day these designers undertake with achievements for all social levels and different ages, even create very competitive clothing schools that underpin their permanence in time.

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Fashion marketing is supported by fashion blogs, websites, social networks and emails. It is a process where the image, photography must occupy a primary place, the color, the shape are protagonists, so sometimes they can appear only images that achieve the marketing of a product, without words. This visualization of marketing allows it to be done in an easy way because the generation of content through writing is minimal, it is the good photo, the good assembly of the image that attracts the public, customers, that makes it accessible and is a potential that is being exploited today, plus fashion is one of the few activities in the world where even the physical magazines continue to be very important in the advertising work.
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