I think leo has proved ad income can be used as a powerful sink for removing stagnant inflation and driving value for the coin
As for HIVE I’m all for native advertising but it cannot drive value without the metrics like views and impressions!
EVERY successful SoCal media site leveraged reach and views they provide the metrics to the end user to entice them into creating content and promote content with money
Until you have impression data for users theirs no measuring stick to value the ads or organic reach of hive posts and therefore cannot be priced into the market
If you can tell people they can get cheaper reach than instagram or more impressions than medium people will understand like for like comparisons and come running