Do you want to wait an hour (or more) to be able to downloads something after making a purchase? The answer is obviously not.
But sometimes we have to wait even more.
The is another reality on top of this: people are going to be upset if they have to wait 45-48 seconds for the download to start. When it comes to Internet, patience stands at near zero. Most of us will click "X" is a webpage takes more than a couple seconds to load.
Those, who do this probably have not experienced ADSL, nor the mobile internet, to stick to even modern technologies. The internet can be slow. Both with old, and with new technology. Sometimes I wait more than one minute for a website to load.
Looks like patience is indeed a virtue nowadays. People were much more patient in the past.