Maybe the reason for people missing it is the simplicity.
Or rather its apparent scam/fraud looking. Nowadays unfortunately many people on Facebook share the opinion that the whole cryptocurrency and blockchain thing is either a scam or a bubble or a pyramid scheme, and just/only the early adopters are winning, and on the loss of the late arrivals. Of course I absolutely not agree with these opinions, but I read them almost every day. Many people have serious trust issues with cryptocurrency, blockchain, NFTs and with other related things. People need to change their views on it, and this takes time. This is a new technology. Currently most people are not familiar with this technology, and many of them fear (or even hate) it.