The approach is to think about the community first and the money will follow.
The problem is the fact that most people apply reversed (or even worse) approach. Money comes first, and the community second (or not at all).
This is reflected mainly in the fact that nowadays the average number of comments per post is 2-3 on the Hive blockchain, and most of those comments are bot comments
The real human comments are rare. And when I ask where is the community, some people tell me "on Discord". This is like asking "where is the car community", and getting the answer that "they are on motorcycles".
Sounds foolish, right?