Earlier this week Brave released it's 2.0 roadmap. In this roadmap talks about creating a new decentralized exchange aggregator.
What does this mean for the average Brave user?
A lot of new sinks for the BAT token and easier access to DeFi protocols via the Brave Browser.
Right now the main use of BAT is to buy ads in the Brave browser. A large portion of these rewards go back to the users watching those ads. Something that has made Brave really popular in the community. Even Brave uses their own system to buy ads.
Brave will be offering discount with their DEX services to users who pay using BAT.
According to Kinsta.com, Brave has 0.05% of the current browser market with a lot of room to grow. Even with this tiny market share it still has 8 million daily active users. Brave mentions in their roadmap that they expect to reach 17 million daily active users by the end of 2021.
Many users are moving away from Google Chrome and Microsoft Edge to Brave in favor of security. In fact in the last 12 months the Brave userbase has grown over 125%.
BAT token has been doing really well and is trading at over $0.56 right now. With sinks, it can potentially do a lot better.
What is a DEX aggregator?
A DEX aggregator allows a user to search multiple exchanges to find the most attractive price.
By integrating this into Brave, more users will be exposed to and participate in DeFi and crypto in general. Brave already offers fully compatible MetaMask integration natively in the browser making it easier for users to get exposed to crypto.