Crypto.com just announced their first ever e-sport partnership with Fnatic. Fnatic is a popular e-sport organization that is based in London. It has lots of players that are found in different parts of the world. Just few days ago, crypto.com partnered with one of the best football(soccer) clubs in the world, PSG(Paris Saint Germain), now they have expanded their options towards e-sports.
Fnatic officially announced it on Twitter. It was stated that this deal is a 5 year deal, and it’s worth $15 million. Just as crypto.com partnered with UFC and we saw the UFC fighters wear a branded crypto.com fighting clothes, we will be seeing the logo of crypto.com on the collarbone of Fnatic jerseys. With this collaboration I expect the Fnatic fans and players to start using crypto.com native token CRO to purchase items from Fnatic. source
The Fnatic players or users also get access to having some certain experiences that will be highly valued, these experiences include a crypto education from Fnatic to the users. They will be taught and guided towards cryptocurrency and investing in cryptocurrency.
Happy to see the way cryptocurrency companies are breaking into different sectors of the world to create cryptocurrency awareness as well as adoption. Just imagine the growth and progress we will experience in the nearest future, am talking about in the next 5-10 years. This partnership is like that if FTX and TSM. Well crypto.com and FTX are not competing, they are each trying to achieve similar goals.