Tonight I came across an interesting chart, which was highlighting the correlation between rebranding and the price change.
Rebranding is not something new for a traditional company, but in the world of crypto we are starting to see that more as we are maturing more and projects need a new life.
When we look at some recent rebranding we can see exactly how that impacted the price!
The numbers are extremely strong!
It seems each rebranding in short order 2-3X each project in value at-least in the short term!
The leader of the pack was LEND, which re-branded to AAVE and had a 300% surge directly after.
While these changes might not mean long term sustained growth changes, they can in the short term impact price a BIG AMOUNT!
@originate Developer & Market Analyst