Hive exists in one of the most interesting ways in the crypto industry. When you know Hive -as we all do - you know it to be a thriving ecosystem of dApps and a hardcore community of diehard users.
When you look from the outside, Hive appears to be a tiny player in a tiny industry called crypto.
That being said, our technology is far better than other chains. Our use cases are far more developed. Our community is far more die hard.
So why isn't Hive growing more rapidly? Why don't we see new people onboarded regularly? Why don't we see people sticking around.
I believe there are a lot of varying answers to these questions, depending on how one chooses to approach it. Today, we'll focus on the stickiness factor.
What is the Stickiness Factor to Hive?
In any social media platform, there is a stickiness factor. The challenge is not only getting people to sign up and join your dApp, but also getting them to stick around.
For social platforms, we can sit and wonder: what would keep a user coming back each day.
This brings us to another question: What brings you back every single day?
- How long have you been on Hive?
- How did you find Hive?
- Why did you join Hive?
- Which dApps do you use each day?
- What makes you keep coming back to Hive?
I would love to see the answers to these questions. Let's take a quick poll of the Hive community - answer the above 5 questions in as much detail as you wish to provide by commenting beneath this post.
Behind these 5 questions and answers, I believe a lot can be learned about how we can grow Hive.
Afterall, the best place to start marketing is to the existing demographic. We take the demographic that is on Hive today and extrapolate to other platforms. We look for other members of the same demo and try to onboard them.
What is the Stickiness Factor to Leo?
Obviously, our team has been slaving away at building The Everything App. We believe we're onto something big with the new app.
It went live on May 1st of this year. It's been just over 60 days since the app went live and it's wild to see how far we've come in a short period of time.
That's crypto for ya. Everything moves so fast.
Lately, we've been putting a lot of effort into marketing and growth. You can read our latest Growth Report Here where we talk about the growth we've seen and the growth we are chasing.
We have 3x'd the size of LeoFinance in the past year. That's pretty wild to think about.
We are currently at 1,100 MAUs and our goal is to hit 5,000 MAUs by December 2023. This is a huge target for us and considering the current size of Hive, we have our work cut out for us.
We'll need to onboard thousands of non-Hivers to the LeoFinance UI. This is not an easy task. It's a problem that the Hive community has been trying to solve since literally day on of this ecosystem.
That being said, the stickiness factor becomes an ever-important question.
How do we get people here and how do we get them to stay?
What makes people want to come back each day?
I want to see responses in the comments but I will elude to the broader picture that I see and have experienced first hand.
The world is moving ever-toward Finance. We are seeing the financialization of everything simultaneous to seeing the digitization of everything.
The culmination of these things is where the idea for LeoFinance was born.
In my opinion, one of the sticky reasons that people come to Hive/Leo is around money. People are gladdened to see a few bucks hit their wallet after making a post. People love to see some earnings, no matter how small.
I believe this lies at the heart of the initial sticky factor.
We come for the money.
But why do we stay? I don't think it's only for the money. I think the Money is good on Hive but it isn't great.
I believe that Money always plays a role but that there is something bigger here. The community on Hive is a family and that is a major reason to stay. We build relationships here while simultaneously earning some small $$ for our efforts and we have the promise of potentially bigger $$ in the future.
These 3 things play a key role in stickiness for Hive users IMO:
- Earning some $$
- Making relationships
- The promise of bigger $$ earnings in the future
What are your thoughts? Don't forget to leave a comment below with the 5 questions and your answers. Let's poll the community and try to figure out how we can onboard the next generation of Hivers:
- How long have you been on Hive?
- How did you find Hive?
- Why did you join Hive?
- Which dApps do you use each day?
- What makes you keep coming back to Hive?
About LeoFinance
LeoFinance is a blockchain-based Web3 community that builds innovative applications on the Hive, BSC, ETH and Polygon blockchains. Our flagship application: LeoFinance.io allows users and creators to engage & share micro and long-form content on the blockchain while earning cryptocurrency rewards.
Our mission is to democratize financial knowledge and access with Web3.
Twitter: https://twitter.com/FinanceLeo
Discord: https://discord.gg/E4jePHe
Whitepaper: https://whitepaper.leofinance.io
Our Hive Applications
Join Web3: https://leofinance.io/
Microblog on Hive: https://leofinance.io/threads
Delegate HIVE POWER: Earn 16% APR, Paid Daily. Currently @ 3.8M HP
Hivestats: https://hivestats.io
LeoDex: https://leodex.io
LeoFi: https://leofi.io
BSC HBD (bHBD): https://wleo.io/hbd-bsc/
BSC HIVE (bHIVE): https://wleo.io/hive-bsc/
Earn 50%+ APR on HIVE/HBD: https://cubdefi.com/farms
Web3 & DeFi
Web3 is about more than social media. It encompasses a personal revolution in financial awareness and data ownership. We've merged the two with our Social Apps and our DeFi Apps:
CubFinance (BSC): https://cubdefi.com
PolyCUB (Polygon): https://polycub.com
Multi-Token Bridge (Bridge HIVE, HBD, LEO): https://wleo.io