Our Thoughts on Rebranding LeoFinance and What We're Aiming to Achieve with Project Blank

So it's official... Project Blank is now LIVE! After 2 years of talking about, designing and developing this project, you can now head over to https://alpha.leofinance.io and start using it!

Project Blank changes everything both for Hive and for LeoFinance. It is the beginning of a new era for content creators and consumers.

We've been shattering record after record since the new UI went live. Over 2500 Threads are now being posted per day whereas we were seeing 500 threads per day prior to the start of 2023.

This is really amazing!

With all of this in mind, people are constantly asking: are threads closed off to Finance Content only like LeoFinance was in the early days?

OR....

Can you post anything on Threads? Any topic? Anything?

Threads opens us up to any topic. Our mission is still centered around overtaking Crypto Twitter and that's what the LeoFinance brand is about BUT we have built out the content segmentation tools to allow any type of content.

In This Clip

• The whole thesis of opening LF to any type of content on Threads is key, we even thought of rebranding LF
• The importance of having a niche audience on LF is beneficial, so LF is for finance and crypto but Threads is for everything, it’s just that the core and identity is still Finance/crypto.
• We put out the tools and the users decide what to do with it: Threads is crypto and finance Twitter on-chain but people can post about everything and anything.
• Ad revenue doesn’t care about what you post about, it cares about clickthrough rate, engagement, time spent in the UI etc.

About LeoFinance

LeoFinance is a blockchain-based Web3 community that builds innovative applications on the Hive, BSC, ETH and Polygon blockchains. Our flagship application: LeoFinance.io allows users and creators to engage & share micro and long-form content on the blockchain while earning cryptocurrency rewards.

Our mission is to democratize financial knowledge and access with Web3.

Twitter: https://twitter.com/FinanceLeo
Discord: https://discord.gg/E4jePHe
Whitepaper: https://whitepaper.leofinance.io

Our Hive Applications

Join Web3: https://leofinance.io/
Microblog on Hive: https://leofinance.io/threads
LeoMobile (IOS): https://testflight.apple.com/join/cskYPK1a
LeoMobile (Android): https://play.google.com/store/apps/details?id=io.leofi.mobile
Delegate HIVE POWER: Earn 16% APR, Paid Daily. Currently @ 2.8M HP
Hivestats: https://hivestats.io
LeoDex: https://leodex.io
LeoFi: https://leofi.io
BSC HBD (bHBD): https://wleo.io/hbd-bsc/
BSC HIVE (bHIVE): https://wleo.io/hive-bsc/
Earn 50%+ APR on HIVE/HBD: https://cubdefi.com/farms

Web3 & DeFi

Web3 is about more than social media. It encompasses a personal revolution in financial awareness and data ownership. We've merged the two with our Social Apps and our DeFi Apps:

CubFinance (BSC): https://cubdefi.com
PolyCUB (Polygon): https://polycub.com
Multi-Token Bridge (Bridge HIVE, HBD, LEO): https://wleo.io

▶️ 3Speak