Who does not like pizza? It is a tasty dish that most people like. In Indonesia, pizza is a middle class food. The price is not cheap for Indonesian people. The price starts from $5 to $20. In Indonesia. Pizza often is found at the counters in malls and in some crowded locations in the centre of the city.
Source pulpis info kalteng
Pizza Hut Indonesia is under the corporation of PT Sarimelati Kencana Tbk (PZZA). The company has the license to use the Pizza trademark in Indonesia.
Meanwhile, in the first half of 2020, sales fell 6.7% to IDR 1.81 trillion ($ 125 billion) from the same period last year of IDR 94 trillion ($6.48 billion) while net profit fell 89% to IDR 10.48 billion ($722,758) from the previous IDR 99.65 billion($6.72 million)
https://www.cnbcindonesia.com/market/20200924102823-17-189090/jualan-di-pinggir-jalan-seberapa-anjlok-bisnis-pizza-hut-cs
The decline in profit of 89%, made the company decide to keep Pizza Hut Indonesia. The company did not file for bankruptcy. To survive, the management carried out proactive marketing by opening outlets on the roadside.
There are some reasons why most restaurants face financial hardship in covid-19 crisis.
- The decline in consumption
The decline in consumption is caused by some companies laying off their employees. There are thousands of people who have lost their jobs. - Limitation of opening hours
The government decided to limit the opening hours of restaurants and malls. - The limit of visitors
Visitors are also limited. Before covid crisis, malls and restaurants were full of visitors. There was no limit on the number of customers who wanted to eat at restaurants. In covid crisis, visitors are limited.
Source betanews
Pizza Hut Indonesia is a giant corporation with a million dollars in sales per year. It also employs thousands of workers. Covid crisis has hit all sectors of the economy in my country.