Web3 Marketing is a tough nut to crack. If you don't have the right plan, it's like trying to crack open a hard walnut with your teeth. But if you do your research & execute the right strategies, marketing can be downright delicious! In this article, I'll walk through what I think are some of the most important steps in creating a Web3 Marketing Plan.
Understanding The Mission & Vision
Understanding your projects or company's mission is important for a lot of reasons, but most importantly it keeps you connected to the core reason why you are doing what you're doing. It helps keep your mind on track and makes sure that everything you do is working towards that goal.
The service or service offering that supports your product/business' mission can be tricky to understand. Sometimes there isn't one when you are just starting out! But if there is, it could be really valuable to have some sort of guiding strategy behind how exactly this thing works and what role it plays in everything else going on around it. Especially since this will likely affect how people interact with all of these other parts of the puzzle together at once.
Identifying Your Web3 Audience
Web3 is a complicated space. It's full of jargon and buzzwords, with terms like “decentralization” and “blockchain” being thrown around without much explanation. To make things even more complex, there are many different types of audiences within the Web3 industry.
The first step in building your Web3 marketing strategy is to identify who you're trying to reach. If you're not clear on this question, then it's unlikely that your website or content will reach them effectively. Do you want to target investors? Developers? Journalists? Crypto enthusiasts? Gamers? Content Creators? Entrepreneurs? These are all different audiences with unique needs and interests that you need to take into account when creating your plan.
Find The Perfect Channels For Marketing
Once you’ve got your target audience and key message locked down, it’s time to consider the Web3 channels through which you can communicate with your audience. Channels are the ways in which marketers communicate with existing and potential customers. They include social media (Twitter, Youtube, Instagram, Linkedin, Decentralized Alternatives), email, in-person events, and paid advertising.
The best channel for marketing your product or service depends on who you're talking to and how much money you want to spend on that channel. For example: if someone is looking for a new job, they're probably going to prefer LinkedIn over Snapchat or Instagram because they trust LinkedIn more than they trust their friends' photos of dinner (which might have been taken while drunk). 😂
Choosing the best channel depends upon the your audience and where they hangout online.
Make Your Message Stand Out
When you're writing the copy for your landing page or ad campaign, it's important to remember that you're going to be competing with a lot of other messages. Make sure your message is clear, relevant, and unique so that it stands out from the rest of the noise.
You've probably seen this before: “I'm not just another web designer. I'll build a website for you in 1 day!” Sounds good? Well maybe not so much when compared to what else is out there: “Websites designed by me are search engine optimized (SEO) based on Google algorithms and guidelines. I strongly believe in best practices when it comes to SEO and will work with you until your site meets all requirements necessary for high visibility on search engines such as Bing, Yahoo!, MSN Live Search Engine Results Pages (SERPs)"
That's what I do when it comes to my services as a writer/copywriter. Similarly, you need to be clear and as detailed as possible about your own product/service.
Identify And Leverage Your Influencers
Influencers are people with a lot of followers on social channels, like Facebook and Twitter. If you can get them to say something positive about you, then there’s a good chance that their followers might also be interested in what you have to offer. So how do you go about identifying influencers?
It's pretty simple: just look at who has the most followers on your platform of choice, or who gets the most engagement when they post something. Then reach out and ask them if they'd like to collaborate with you! They'll help spread awareness about your product or service and eventually build brand awareness for you as well!
Alternatively, you can hire micro-influencers and make them as a part of your community. Invest in them and their social outreach and they will do the marketing for you.
If you want to make your Web3 marketing strategy work, it’s important to focus on a few key points as mentioned above. Just to summarize, the first step is understanding the mission behind your product or service and how that will resonate with your audience. The second is identifying the right channels for reaching those people and making sure they’re ones they are likely to engage with. Then, once those channels are chosen, find influencers who share similar passions (or interests) so they can help spread the word about what you do! Once you've completed these two steps (and then some), you'll be well on your way to creating an effective marketing strategy that will make people want to buy from you!