Today will be the first time I would be participating in Leo Power Up Day. My goal is to have as much Leo tokens as possible before this year ends. And at the same time unlock the remaining badges this year.
I would also be writing about this fairly recent article by Leofinance which tackles the strategy for growing hive by increasing web2 presence. Full article here.
First things first, I need to power up. My current Leo token is at 52 only. I need to increase this by 150 more so I that I would end the month with more than 200 tokens staked.
My aim is to get this badge. With all of the cryptocurrency out there. I am personally bullish on both Hive and Leo. Not financial advice
The first thing I am going to do is to trade my other tokens on hive wallet to Leo.
I've traded some SPT tokens, and sports tokens. And I also bought some Hive with my HBD to get all 150 Leo Tokens I need bringing my total to more than 200 and after those trades, there you have it all my Leo tokens are now staked.
If you want to participate in LPUD there's still some time left. You can read this article for more details
Now on to the topic, I want to share some insights on the Social Media Strategy to grow hive by building presence on the Web2 Space and provide some personal commentaries.
Most Crypto L2 projects lack a Social Media Strategy with defined timelines, specific goals and objectives, a proper plan to achieve them, and the manpower required to execute them.
This is true given how many crypto coins have failed already. There might have been some that saw brief success only to fall later due to lack of social media visibility. Billions of people use social media on web2 on a daily basis. Marketing a product here is no brainer.
Our Social Media Strategy and the Budget allocation to execute it is not included in our DHF proposal general budget (we are paying the costs of executing the plan because organic growth on social is not an easy thing to clearly budget and allocate marketing spend. We only included items in our DHF proposal that are clearly accountable - so any spend that is not accountable is paid by our team. The DHF only pays for clear marketing spend), but we want to be as open and transparent on this for two reasons:
You could clearly see the dedication of the Leofinance team from this statement. To make money you have to spend money. But the real question is how much money would you be spending, would there be full accounting, tracking and reporting? Would transparency be enforced? From their statement it appears so. It is nice to know that they don't rely on the funding only, but is willing to spend their own to see the success of their proposal. As the old adage goes, put money where your mouth is.
Basically 99.99% of Generation Z, and most Millennials create and consume media through short form content. People were once saying that short-form was the future... but now it is already our present. Content creators on several platforms have experienced exponential growth once they leverage short-form content creation and we are going to emulate all the good practices and success stories we’ve researched over the past several months.
I wrote about this less than a month ago. You can ready about it here. Hive needs a platform for short form content. But at the same time it is imperative for Hive to have short form content on its own uploaded on Web2. Facebook reels, Youtube short, Instagram stories and TikTok. Hive should have a presence in all of this. The reach of short form content is enormous and fast. It is also economical. I am so glad to read about this and I am expecting nice returns due to the implementation of this strategy.
This platform (X/Twitter) is where one of Hive's main demographics engages on a daily basis: Written Short-form content creation and consumption with visual media supporting the written content. It is no news that microblogging has a front and center role in Leo’s value proposition.
The article goes into full detail on their foundations in strategy when it comes to reaching the masses on Twitter, some of this include, having a premium account, creating a niche, consistent posting with true engagement and providing quality replies. Admittedly, from where I am from, X/Twitter is not that big. I don't use it, all of my friends I know don't use it as well. This might be specific to our country. And if Leo has the numbers and data to show this is where the demographic resides then I'm all up for it.
Spotify. This is a minor focus of our strategy, but it is worth mentioning it. The podcast market is continuously growing and we plan to materialize some traffic into our Hive onboarding funnel by constantly uploading our weekly WenSoon Show (AMA) for the in-Hive community members who want to stay up to date about everything revolving around the LeoVerse.
This one is a nice surprse, while it is mentioned that marketing strategy involving Spotify is just minor. It is nice to know that there would still be presence at this space. It's a personal thing as I am an avid supporter of Spotify.
TikTok
Videos will be over 60 seconds, their algorithm prefers this
Highly interactive and fun vs the YouTube shorts ones.
We will boost our best performing videos right after we post a similar video, this will bring more views to both videos
The focus is entertainment, not education. High focus on humorous and joyful videos
The best amount of hashtags is 4-6 hashtags, and the best approach is to mix niche tags and trending tags
We will look into the Paid Ads in-app feature once we have an established audience.
This might be the money shot. TikTok is so big. I have a friend who runs his own restaurant, and he mentioned that in only took a single video of them going viral to increase their sales. This proves that tiktok is a great marketing tool and translates to actual results.
