Every country has different business strategy also companies in the country has different method of advertising and attracting people to their product and services and all the mode of advertisement must be attractive and convincing there must be clear evidence that what the company offers is legit and has a good quality.
Yes hive blockchain is not scam but only few people have heard about it here in Nigeria some don't even understand what the word web3 or blockchain is all about but how will they know if no one tells them.
If you put on a lamp and place it under the table it won't shine and no one gets to know that there is a light under the table, hive blockchain is a light that can change the life of Nigerians only if they know about it.
More than 82% of Nigerians have access to internet that is a good indication that they will do well if they get to know about hive blockchain because most of them are on TiK ToK Facebook Twitter and Instagram, I'm sure they would like to use their data to do something that will benefit them now and the future.
5.3% of Nigerians are out there in the street looking for how to make ends meet or daily living so for a certainty such ones will not hesitate to join her if they hear about it and I'm convinced.
Nigerians also have people who have good amount of money in the bank that will be able to invest on hive blockchain if they get to know that your assets as secured.
How will they get to know
There are some tips I thought about that will work here in Nigeria that I have seen work for other companies that doesn't have the impact that hive will have on the life of people.
- Roadshows:
Roadshow has been a good way of contacting people physically to tell them about a particular product through a printed flyer and a printed t-shirts in places like national stadium, dream houses and high schools
For instance here in Lagos every Saturday a lot of people goes to the national stadium from morning workout mostly young people who have smartphones and also have little or no knowledge about Web3.
So meeting with such people physically and explaining to them what hive blockchain have to offer and what they stand to gain will go a long way to bring a new user, also Sunday morning people go to different gym houses and that is another opportunity to meet with them physically and talk to them about hive.
In person marketing will surely yield positive results, Nigeria are often attacked by scammers of all sorts so it will take a lot of effort to convince people and meeting them physically with evidence of what hive blockchain have to offer its security decentralization and transparency is something people need to know about.
Even investors will want to know how secured their assets will be if they have to invest what they have because not everyone will like to be creating content.
- sponsored social media marketing.
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Like I said earlier an average number of Nigerians are wasting their time on web2 social media like Facebook WhatsApp tick tock and Instagram, so advertising hive on social media bring good results because when sponsors it will reach as many people as possible that will be ready to know more about her and also to join.
- Bill boards and newspaper advertisement.
Billboard advertisement is also another way to attract consumers here in Nigeria so if there is a hive billboard place in some areas here in Nigeria especially in some cities like Lagos State where there is advanced technology it will not be a bad idea because it will surely attract more users because many want to know what this hive of thing is all about.
Also newspaper advertisement is another way to get mass adoption on hive especially punch newspaper people get to read punch newspaper on daily basis either on soft copy or a hard copy so putting hive information on newspaper is actually a way to reach many Nigerians.
Conclusion.
I see all the above mentioned as a means to attract and onboard active users and investors on hive, personally i have a plans of engaging in a roadshow where i will get to meet with some young ones and see if i can catch them alive.
I need to get my t-shirt and my flyers ready then i will embarked on the search of new active lions.