The number one asset that Hive, and previously Steem, has lacked of, in my opinion, is proper marketing. Aside from our own individual social media shillings and occasional media mentions, we haven't had any professional marketing done for this blockchain.
I've heard about projects that paid hundreds of thousands for a Binance listing and I totally get that. Binance is a world leading crypto exchange and a listing on it would drag a lot of attention upon any project. We got that almost for free though. Well, there were some credits and DHF funds taken for it but I'd say we would have been listed anyway.
We've got a pure honey pot here on Hive and I'm not simply community jerking in here, because the projects that have been developed on this blockchain and the communities such as Leofinance are living proof of the capabilities of the chain, the prospects it offers and the gaps in social media that it fills with its apps.
Not many know about us in the world, even in the blockchain environment, but that could change with proper marketing. I've stated tens of times in here that Hive desperately needs proper marketing, but haven't come with any palpable solution and truth be told we haven't yet had any clear strategy from anyone around here for that matter.
There's a DHF marketing proposal initiated by @lordbutterfly that promises to change things around here. To open up new horizons for us and finally get that mass adoption that we're craving after. For more details you can read the official post about it. You'll get all the details about the marketing campaign that it's being proposed for DHF voting and the costs of such a campaign.
Long story short, this campaign will cost Hive $98,500, paid from the DHF, if voted... That's quite a big number and probably the highest any DHF proposal we had so far, but the impact on Hive might be worth the price.
What exactly are we talking about?
Well, Ignite Visibility, a US based marketing agency offers us a pretty well designed custom marketing campaign for HIVE that has quite a few layers of action for marketing Hive and those are: CRO - Conversion rate optimization, Influencer Marketing, Advertising Campaign, Digital PR, Email Marketing and Budgeting.
For more details in regards of how all of the above mentioned are put into action and what points need to be nailed by this complex campaign I highly encourage you to read the official post of @lordbutterfly. Almost $100,000 for such a campaign is a lot of money, but is it worth it, do we really need it?
I can't say that I know how much such campaigns usually cost, but I'd say we definitely need proper marketing for Hive and having that DHF money at hand it would be a pity to not use it in order to attract new users and investors and get mainstream once and for all. We've been waiting that for years and we have the apps to welcome the world, aren't we...
I personally have already voted the proposal and thought I should drag your attention upon it as well. What do you say, are you going to vote the proposal, do you feel like we need such marketing campaign and what do you think about the marketing tools that will be used by this agency to market Hive properly?
Images courtesy of unsplash.
Thanks for attention,
Adrian