1. Give priority to people over good professionals.

Most things can be learned, but being a good person usually cannot. It is advisable to work with people you know you can trust. Engagement is a valuable resource that you should work on thoroughly with your employees.
This is an element in which both parties, employees and boss, are involved. You can always guide and encourage the development of specific skills in your employees so that they increase and evolve in line with the needs of your company.

2. The company above all, including you and your ego.

When you have created and worked hard to see your company grow, you are likely to make the mistake of overprotecting it from your environment. You're not wrong in saying that your company, professionally speaking, is the top priority.
However, you may be mistaken in your approach. The best thing for your company is sometimes to know how to delegate and detect when the intervention of a specialist is necessary, when your ideas are not always the best option, among other situations.


3. Your goal is not to find investors, your goal is to have a product so good that investors will look for you.

Having a product so good that everyone wants it
The importance of creating a quality offer is transcendental for your company. Not only will it have an effect on the acceptance of your product, service or brand by your customers and, therefore, on the operation and evolution of your company, but if it really is a good offer, everyone will want to bet on it: customers consuming it, employees working and learning in the process of making it available to the market, and investors, betting on your company in search of the profits it will generate.

4. Have giant goals, but keep your feet on the ground.

Raise your goals, knowing that it will be a hard and complicated task to achieve them, but not impossible. "If your dreams don't scare you, they are not important enough".

5. Be proud of what you do and with whom you do it.

You are going to spend more than 10 hours a day working and thinking, thinking about your product, to which you dedicate your time and a large part of your life, so you must feel good about yourself and those around you and accompany you in this project.

I hope these tips have helped you. I encourage you to apply them to your business and see how your company benefits from them.

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