Brand influencers are individuals who play crucial role in brand awareness creation and in case of Hive marketing purposes, I believe they could be quite helpful. We all know the value of personalities whose influence can significantly pique the interest of thousands of people, encouraging them to explore Hive. Many brands have achieved success by effectively leveraging the power of brand influencers, as we see most prominently in the fashion world. Choosing the right marketing approach and effectively communicating with your target audience are crucial for any brand's success.
Tools and merchandise can be powerful promotional aids for a brand. Anything that represents the brand has the potential to create a lasting impact. Targeted customers often associate their identity with brands, and successful brands over the years have consistently invested effort in establishing a strong brand identity in the minds of their consumers.
This is something I believe applies to everyone who wears anything representing Hive. anyone who wears something representing Hive becomes a brand ambassador in their own right. Hive hasn't resorted to using brand influencers yet as part of its marketing efforts, which I believe would be beneficial. However, the vast number of people who truly want to showcase their beliefs through what they wear can consistently contribute to creating brand awareness and establishing brand identity in people's minds.
That's precisely why we opt to have Hive shirts for all our Hive activities. It's about wearing what we believe in and promoting Hive in various activities, including outreaches, conferences, and meetups. Through this approach, many people have become familiar with Hive and sparked curiosity in others to learn more about it. Whatever we choose to wear, we do so with swag to leave a lasting impression.
Today, on the campus of KNUST, we have a team of brand influencers , primarily students who are well-known for representing their departments. While not everyone is actively engaged on Hive's blockchain, the simple act of wearing our Hive swag shirts has ignited a love for the brand. We see this as a step in the right direction towards fostering a revolution of blockchain enthusiasts.
Their contributions have greatly enhanced all our activities on campus. More details will be shared about their wonderful contributions towards our upcoming second Hive Tech Conference in March. The conference is targeted at young individuals who are now immersed in the world of social media and with aim of exposing them to the Hive blockchain opportunities.
I believe that wearing brand merchandise made with swag has a significant influence, particularly on youth who are immersed in social media and all things tech. By creating and distributing branded merchandise, such as the Hive shirts, we aim to cultivate brand enthusiasts who proudly wear what they believe in and serve as personal advertisements for the brand. This is more like turning loyal supporters into walking advertisements for the brand wherever they go.