Mr. Marco was going through the worst moment of his life, since he was not generating the same income as a few months ago, he no longer had the same standard of living and his luxuries were down. He had a small coffee shop and was no longer producing much, the bags of coffee were stagnating in his warehouse and some were beginning to be damaged and this would be a loss of money. Marco was a man who liked to sell his product in a traditional way, going to his coffee shop to wait for people to come and buy without any advertising and without any sales strategy, in other words he was a very old fashioned man. Mr. Marco did not want to spend a penny on a person to help him achieve success again.
He was very discouraged and desperate, since every time the days went by he was a lost sack of coffee beans, so he had to close his small coffee shop, because he had additional rent expenses and could not pay everything at the same time. One day he sat down to talk with his beloved wife, who was the one who helped him with the administrative expenses, the control of the money and told him that the accounts did not add up, so they had to make a decision as soon as possible to continue in his coffee shop or look for another job.
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Marco and his wife decided to start looking for a marketing specialist to implement new sales strategies and modernize their business. They spent a whole week in interviews, many gave them incredible ideas to get ahead, others were a bit exaggerated and required investing a lot of money, others demanded an advance payment to start working together, they received a lot of opinions and suggestions, but none of them convinced Marco, since he had never hired a specialist in this area in his life.
While his wife, one day while looking through the newspaper, found a young marketing specialist who had a small business, she liked his proposal, but the only problem was that he lived on the other side of the city, however, he put forward an idea that seemed novel to this couple, so they spent two days so they could meet and talk a little. Between talks and a few cups of coffee they still reached an agreement, the young man would offer them his strategies, the ideas he had to improve sales in the cafeteria and would contribute some money to invest in it and thus be able to grow together.
Mr. Marco offered him 5% of all the monthly sales, a somewhat strange form of payment, but this young man did not care so much about the money as he did about supporting those who needed it and he had grown fond of them, so he accepted, so from now on they would be able to obtain many profits and sell many coffees. They went to the coffee shop, the young man decided to change some things, give it a more modern touch and put a Wifi network for all customers, that was one of the main ideas he did to start, which was to provide comfort, good customer service and thus spend more time in the cafeteria.
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Several weeks passed and finally the coffee shop was ready to reopen, all the bags of coffee he had stored had to be thrown away, it was the biggest pain for him, it had been completely damaged. So this time and on the young man's recommendation he would buy two bags to start with and if they sold he would invest in more bags. Sales were good, but he still had to put the second idea into practice and with that idea the coffee shop known as ''Don Marco Coffee Shop'', would change completely.
The young man decided to update the social networks, more advertising in order to draw much attention from people and make themselves known, also the coffee shop took out an ad that accepted cryptocurrencies as a form of payment, Mr. Marco had never heard of that, so it was something new. Once they activated that payment system, the clientele increased a lot more in the coffee shop, since nowadays cryptocurrencies is something that has become a trend, it is a new form of payment and there are very few stores that use it, Mr. Marco did not like the idea, but he decided to trust his partner.
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A coffee shop that was super modern, updated, with internet and being able to pay with cryptocurrency, this made the coffee shop the most visited and most named in the whole city, where Mr. Marco, together with this marketing specialist, obtained great profits, but never had losses with the bags of coffee. From that moment on Mr. Marco understood that the old sales techniques were no longer useful and that is why it is always necessary to evolve and update oneself, always giving the best comfort to the clients. A coffee shop that will be remembered for being the first to accept cryptocurrencies in its city.
